Racing Series Merchandise
Official Series Merch, Tour-Ready
Traveling series and tours: give fans at every stop official gear. We design the collection, run the online store, and ship nationwide.
No Inventory to Buy
Custom Designs
We Ship Every Order
You Earn Every SaleA Traveling Series Can't Haul a Store to Every Stop
A tour's merchandise problem is the opposite of a track's. A track has one location and limited hours; a series has plenty of race nights but no fixed address. You're at a different facility every weekend, often in a different state, sharing a midway with the host track's own souvenir stand.
Hauling a merch trailer solves it in theory and creates three new problems in practice — someone has to drive it, staff it, and account for what's left in it at the end of the year. For most series, that's a job nobody has time to do well, so series merch ends up as a small table or nothing at all.
An online store travels to every stop for free. RaceThreadz designs the series collection, builds a store under your branding, and ships each order directly to the fan. Whether the race was in Pennsylvania or Missouri, the fan buys from the same place — and you don't move a single box.
It also gives your member drivers and your host tracks something to point at. A series link in a race recap, a results post, or a broadcast reaches the whole tour's audience at once, which no midway table has ever done.
Packages from $299
Official Series Merch That Ships Anywhere
One store for the whole tour — designed, hosted, and fulfilled without a trailer or a staffer.
Actual racer earnings depend on product selection, pricing, order volume, discounts, refunds, taxes, and the profit-share agreement. RaceThreadz does not guarantee a specific level of sales or income.
Questions
Series Merch Questions
We race in a different state every week. Does shipping work everywhere?
Yes. Orders ship nationwide from the fulfillment network rather than from the series, so where the race was held has no bearing on whether a fan can order. Rates are calculated at checkout for their address.
Can our member drivers have their own stores too?
Yes, and they're completely separate — each driver's store keeps its own earnings, and the series store keeps its own. A number of series point their drivers at us as a member benefit.
Can we do merch for one specific race, like a season finale?
Yes. Since nothing is printed in advance, a one-race design carries no leftover risk. THREADZ PRO includes one limited-edition drop per year; on other packages it can be added.
Do host tracks get a cut?
That's between the series and the track — we pay out to the account that owns the store. If you want to share proceeds with a host track, that's an arrangement you'd handle directly.
Can we sell at the track and online both?
You can order from your own store at a discount and take those items to the midway if you want a physical presence at the big races. Most series find the online store does the routine weeks and the table is reserved for marquee events.
RaceThreadz Membership
$299
per year
Three packages — THREADZ $299, THREADZ+ $499, or THREADZ PRO $999
Start My Merch ShopSecure checkout · Flat package pricing · Design approval included
