Your Fans Want Your Merch.
We Handle Everything Else.
Custom race merch designed for you. No inventory to buy. No orders to pack. No website to manage. Your fans order — we make it, ship it, and you earn from every sale.
- No Inventory to Buy
- Custom Designs
- We Ship Every Order
- You Earn Every Sale
No Inventory to Buy
Custom Designs
We Ship Every Order
You Earn Every SaleThis Could Be Your Merch
Designed for real racers. Sold through your own storefront.
Featured Stores
Built for Racers. Already Selling for Racers.
See real RaceThreadz storefronts built for drivers and race teams — every order produced, fulfilled, and shipped by RaceThreadz.
The Merch Headache
Selling Merch Shouldn't Become Another Full-Time Job
Running a race program already takes enough time and money. Traditional merchandise creates another job.
Traditional Merch
- Pay designers for every new design
- Spend money on inventory upfront
- Guess shirt sizes
- Store boxes of unsold shirts
- Build and maintain an online store
- Pack every order
- Make post-office runs
- Handle customer emails and returns
- Risk money on products that may never sell
With RaceThreadz
- Send us your car photos & logos
- Approve your designs
- Share your store
- Get paid
RaceThreadz handles everything in between.
How It Works
From Race Car to Merch Store in Four Simple Steps
You keep creative approval the whole way — nothing goes live until you sign off.
Tell Us About Your Race Team
Upload your car photos, logos, sponsors, number, colors, and tell us the style you want.
We Design Your Collection
Our designers create your apparel, hats, accessories, and other merchandise around your race program.
You Approve It
We send professional product mockups for review. Approve your collection or request changes before anything goes live.
Your Store Goes Live
Once approved, your RaceThreadz storefront launches. Share the link with your fans while we handle production, shipping, payments, and customer support.
Your Merch Department
You Race.
We Run the Merch Department.
RaceThreadz is built for drivers who want merchandise without having to operate a merchandise company.
You
- 1Send us your photos & logos
- 2Approve your designs
- 3Share your store
That's the whole job.
RaceThreadz
- Design your merchandise
- Create product mockups
- Build your storefront
- Create product listings
- Produce every order
- Pack and ship orders
- Process payments
- Handle customer support
- Track sales and payouts
- Manage the store
Why RaceThreadz
Pro Merch. Zero Hassle.
Everything a merch operation needs — designs, storefront, fulfillment, and support — handled for you.
Never Buy Inventory
Products are made only when a fan orders. No boxes of shirts sitting in your shop or trailer.
Never Pack an Order
We produce, pack, and ship every order directly to your fans.
Your Brand. Your Store.
Get a professional mobile-friendly storefront built around your driver or race team.
Real Motorsports Design
Your core apparel artwork is created by real designers who understand racing — not dumped out of a generic shirt generator.
Merch That Funds Racing
Earn a share of the profit from every order and turn your fanbase into another source of race-team revenue.
Pricing
Merch Packages Built for Racers
Pick the package that fits your race program. We handle the design, storefront, production, and fulfillment so you can focus on racing.
Rookie
For racers launching their first professional merch shop.
Less than $1/day — one yearly payment
40–60% Racer Profit Share
Start as a Rookie- 1 shirt design
- 1 hoodie design
- 1 hat design
- 1 accessory design
- Online storefront
- Print & fulfillment
Intermediate
For racers ready to grow merchandise into a real revenue stream.
Equivalent to about $50/month — billed annually
50–70% Racer Profit Share
Choose Intermediate- 2 shirt designs per season
- 2 hoodie designs
- 2 hat designs
- 2 accessory designs
- Storefront with your own logo
- Print & fulfillment
- 10% off team & crew orders
- Basic analytics
- 1 limited-edition merch drop
Pro
For established racers and teams who want a full-service merch program.
Equivalent to about $83/month — billed annually
60–80% Racer Profit Share
Go Pro- 3 shirt designs per season
- 3 hoodie designs
- 3 hat designs
- 3 accessory designs
- Marketing materials — banners, social media graphics, stickers & more
- Fully branded storefront in your colors
- Print & fulfillment
- 20% off team & crew orders
- Discount codes for your fans
- Full analytics
- 2 limited-edition merch drops
Annual membership — one yearly payment, no monthly fees; renews yearly and you can cancel before renewal. Your package covers design, storefront setup, launch, and ongoing store management. Your racer profit share — Rookie 40%, Intermediate 50%, Pro 60% to start — is calculated on each order's net profit after product cost, payment processing, shipping, and taxes, and grows with volume: +5% at 50 lifetime units (Silver), +10% at 100 (Gold), +15% at 150 (Platinum), and +20% at 200 (Diamond) on every sale from then on — up to 60%, 70%, and 80%.
Straight Answers
Questions Racers Actually Ask
The short versions. The full FAQ and legal pages have every detail.
More questions? Read the full FAQ or tap the Questions button to chat.
Your Fans Are Ready.
Is Your Merch Shop?
Stop leaving merch sales on the table. Start a professional race merch program without buying inventory or handling fulfillment.
Packages From $299/Year
- Custom Designs
- Store Setup
- Fulfillment
- Racer Profit Share
