Your Fans Want Merch.
We Make It Happen.

RaceThreadz builds and manages complete merchandise shops for racers and teams — designs, storefront, fulfillment, shipping, and marketing graphics included.

Launch My Shop How It Works

No Inventory Required
No Shipping or Fulfillment
Custom Designs Included
Earn From Every Sale

Why RaceThreadz

Pro Merch. Zero Hassle.

Everything a merch operation needs — designs, storefront, fulfillment, and support — handled for you.

No Inventory

Nothing to buy upfront and no boxes of shirts in your garage. Products are made only when a fan orders.

On-Demand Printing & Shipping

We produce, pack, and ship every order to your fans — nationwide. You never touch a package.

Your Own Storefront

A professional, mobile-friendly shop branded to you — mockups, checkout, and support included.

Real Designers, Never AI

Every shirt, merch, and marketing graphic is created by real graphic artists — never AI-generated.

Earn From Every Sale

You get a profit share on every order, tracked in your dashboard. Merch that helps fund your racing.

How It Works

From Idea to Live Shop in Four Steps

No design skills, no inventory, no logistics. Here is the entire process.

Tell Us About Your Brand

Submit your colors, car photos, number, sponsors, logos, preferred styles, and merchandise ideas.

We Design Your Collection

Real graphic artists — never AI — create your apparel designs, hat designs, merch, and marketing graphics around your brand and paint scheme.

We Build and Launch Your Shop

We create the storefront, product listings, mockups, pricing, checkout, and mobile shopping experience.

You Promote It and Earn

Get a custom store link plus promotional graphics with the Pro plan. We handle production, fulfillment, shipping, support, and payments.

Start My Shop — From $299/yr

Pricing

Pick Your Plan

Simple annual membership. Start with the essentials, or go all-in with more designs and the full marketing package.

Starter

Everything you need to launch your shop and start selling.

$299/year

Start with Starter

2 custom designs per year
Used across shirts, hoodies, hats, mugs, stickers & more
Additional designs available at quote
Your custom RaceThreadz storefront
Mobile-friendly shop + product mockups
Secure checkout
Production, fulfillment & shipping handled
Customer service & store maintenance
Racer profit share — 30% of net profit on every order

Pro

The whole shabang — more designs and the full marketing package.

$999/year

Go Pro

Everything in Starter, plus:
Bigger profit share — 50% of net profit (up from 30%)
4 custom designs per year (up from 2)
Additional designs available at quote
Full marketing graphics package
Launch & new-product announcement graphics
Instagram, Story, Facebook & link-in-bio graphics
Race-week, holiday & sponsor-appreciation graphics
QR-code signs & pit-area posters
Priority design turnaround

Billed annually. Your membership covers design, storefront setup, launch, and ongoing store management. Product cost, payment processing, shipping, and the RaceThreadz fulfillment share are deducted from each order before racer earnings are calculated. Final profit-share terms are provided before launch.

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