Merch for the Whole Speedway

A track's merch problem isn't demand, it's hours. You're open on race nights, and on those nights your staff is already running the gate, the concession stand, and the pit shack. The souvenir stand gets whoever is left over, sells whatever was ordered last spring, and closes when the feature ends.

Meanwhile the people most likely to buy a track shirt — the regulars who've been coming for fifteen years, the family that drove three hours for the big show — have no way to buy one on any of the other 345 days.

RaceThreadz gives the track a storefront that's always open and costs nothing to staff. We design the apparel, build the store under your track's name, and print and ship each order. Nobody at the track handles a box, and there's no spring inventory order to budget for.

It also covers the event you can't predict. A big special draws people who've never been to your track before and may not come back — and they leave with nothing to remember it by. An online store lets them buy the shirt a week later, once they've had time to think about it.