Late Model Driver Merch
Late Model Merch Without the Headache
Super late model or crate — your fans want your number on a shirt. We design the collection, launch your store, and ship every order so you can focus on the feature.
No Inventory to Buy
Custom Designs
We Ship Every Order
You Earn Every SaleYou Already Spend Enough Before the Green Flag
Late model racing is expensive in a way that makes a $1,200 merch order hard to justify. Between motors, tires, and a hauler payment, spending real money in February on shirts you hope will sell by August is a gamble most drivers would rather not take — so a lot of late model drivers simply don't sell merch at all.
That's leaving money on the table. Late model fields draw the biggest crowds at most tracks, and touring series fans travel. A driver running a regional tour is in front of a different grandstand most weekends, and almost none of those people have a way to buy anything with your number on it after they leave.
RaceThreadz removes the upfront gamble. There's a flat membership fee, we design the collection, and every item is printed only after a fan orders it. Your cost doesn't scale with how much you sell, so a slow month costs you nothing and a good month is upside.
For drivers chasing points across multiple tracks, it also solves the logistics problem: you can't haul a merch trailer to every race, but a link in your bio travels to every grandstand you run in front of.
Packages from $299
Built for Late Model Drivers
A designed collection, a real storefront, and fulfillment handled — for a flat fee instead of an inventory order.
Actual racer earnings depend on product selection, pricing, order volume, discounts, refunds, taxes, and the profit-share agreement. RaceThreadz does not guarantee a specific level of sales or income.
Questions
Late Model Merch Questions
I run a regional tour, not one track. Does that work better or worse?
Better, generally. Touring drivers race in front of a new crowd most weeks, and an online store is the only practical way to sell to someone who saw you once in another state. Your store ships nationwide, so it doesn't matter where the fan was standing.
Can I get hero cards printed too?
Hero-card artwork is part of what we design, and it's included in the poster format on your store. If you want a stack of physical hero cards to hand out at the track, that's print marketing material — included with THREADZ PRO, or available as an add-on on other packages.
My sponsors want their logos on the shirts. Is that allowed?
Yes, as long as you have permission from the sponsor to use their mark. Send us the logo files and we'll work them into the design. Sponsor logos on fan apparel are often an easy sell when you're renewing a deal — it puts their name in the grandstand all season.
How much do I actually make on a shirt?
You earn a share of the profit on every sale, starting at 40–60% on THREADZ and rising with your sales volume and package. The exact amount depends on the item and its price. Your dashboard shows the estimated earnings per product before anything sells.
What if I want more than two designs in a season?
You can buy an additional shirt/hoodie design or hat/accessory design individually at any time, or move up a package — each step up adds another design of each type, plus a larger profit share.
RaceThreadz Membership
$299
per year
Three packages — THREADZ $299, THREADZ+ $499, or THREADZ PRO $999
Start My Merch ShopSecure checkout · Flat package pricing · Design approval included
