Dirt Track Merchandise
Dirt Track Merch, Done For You
From Saturday-night warriors to touring stars — give your dirt-track fans a place to rep your number. RaceThreadz designs the collection, builds the shop, and ships every order.
No Inventory to Buy
Custom Designs
We Ship Every Order
You Earn Every SaleSelling Merch Out of a Tote in the Pits Doesn't Scale
Most dirt track drivers handle merch the same way: order a case of shirts in February, guess at the size breakdown, and haul whatever is left in a plastic tote for the rest of the season. You front the money, you eat the leftovers, and the only people who can buy are the ones standing in front of your hauler on a Saturday night.
The problem isn't demand. Dirt track racing has some of the most loyal fans in motorsports — people who follow one car, at one track, for years. The problem is that your merch is only for sale a few hours a week, in one place, in whatever sizes you happened to guess right on.
RaceThreadz flips that. We design your collection around your car and your number, build you a storefront that's open every hour of the week, and print each order after a fan buys it. No case of mediums in your trailer, no money tied up before the season starts, and no size you can't offer. When a fan finds you on Facebook at 11pm after a feature win, there's somewhere to send them.
It also means your merch keeps selling in the off-season, when your fans are the ones scrolling and shopping — and when a hauler tote isn't an option anyway.
Packages from $299
Everything a Dirt Racer Needs to Start Selling
No inventory, no size guessing, no website to manage. We design it, build it, and ship every order to your fan.
Actual racer earnings depend on product selection, pricing, order volume, discounts, refunds, taxes, and the profit-share agreement. RaceThreadz does not guarantee a specific level of sales or income.
Questions
Dirt Track Merch Questions
I race at one weekly track. Is that enough of a following to sell merch?
Usually, yes — weekly racers often do better per-fan than touring drivers, because a regular crowd sees the same car every Saturday for six months. You don't need thousands of followers. Because nothing is printed until it's ordered, there's no minimum you have to sell to avoid losing money on inventory.
What happens to my merch during the winter?
Your store stays open year-round. That's often when it earns the most — the holidays land right in the middle of the off-season, and your fans are online instead of at the track. There's nothing you need to do to keep it running between seasons.
Can you match the exact colors on my car?
That's the goal. Send us photos of the car and any logo files you have, and we build the designs around your real colors and number. You see and approve every design before it goes on the store — nothing goes live that you haven't signed off on.
Do I still have to handle shipping?
No. When a fan orders, the item is printed and shipped directly to them. You never touch a box, a label, or a post office. You also don't handle returns or customer service on orders — that comes to us.
What if I change cars or numbers next season?
Your design allowance renews with your membership each year, so a new number or a new look gets new artwork. If you change mid-season and want extra designs before your renewal, you can add them individually or move up a package.
RaceThreadz Membership
$299
per year
Three packages — THREADZ $299, THREADZ+ $499, or THREADZ PRO $999
Start My Merch ShopSecure checkout · Flat package pricing · Design approval included
